As former senior leaders at top brands and technology companies, we’ve seen firsthand both the major investment in market research – more than $120 billion globally each year – as well as how under‑leveraged customer‑insight data can be due to significant barriers to unlocking its full value.
AI is the turning point. Its talent for marrying language and numbers makes it perfect for insights. But it also creates urgency, as enterprises need to make their data AI-ready ASAP for a wide variety of future applications.
Utilityze literally means "to make more useful." We’ve solved this problem using AI with one of the industry’s largest market research datasets, and we’re now on a mission to give these same superpowers to brands, agencies, and research providers.
As former senior leaders at top brands and technology companies, we’ve seen firsthand both the major investment in market research – more than $120 billion globally each year – as well as how under‑leveraged customer‑insight data can be due to significant barriers to unlocking its full value.
AI is the turning point. Its talent for marrying language and numbers makes it perfect for insights. But it also creates urgency, as enterprises need to make their data AI-ready ASAP for a wide variety of future applications.
Utilityze literally means "to make more useful." We’ve solved this problem using AI with one of the industry’s largest market research datasets, and we’re now on a mission to give these same superpowers to brands, agencies, and research providers.
With more than a decade of experience building AI/ML-driven products, Joe has been a longtime marketing technology executive, most recently as Chief Product Officer and Head of Data Science for real-time consumer insights platform CivicScience, which serves customers such as Bank of America, Target, McDonalds, and Apple.
Previously, as head of global martech product for Wayfair, Joe oversaw technology responsible for driving $15 billion in annual revenue related to customer acquisition, retention, and engagement. He also was CPO for mobile adtech platform Verve, COO/digital GM for Newsweek and The Daily Beast, and a serial CTO. His consulting clients have included The New York Times, AMC Networks, Hearst, JPMorganChase, and the Associated Press.
Joe was co-founder/CEO of martech security startup Mezzobit, acquired by OpenX. He also developed the first digital product course at NYU, was a adjunct professor at Yale, and taught digital strategy in China, India, Australia, Russia, and Ukraine. Joe has been a speaker at SxSW Interactive, Digital Content Next, SIIA, TEDx, and the Insights Association annual Ignite AI conference, where he serves on the planning committee. He was a Fuqua Scholar at Duke University, where he earned an MBA, and has a physics degree from N.C. State University, where he was editor-in-chief of the student newspaper.
A native New Yorker, Joe lives in Manhattan, where he's an avid runner and amateur astronomer.
Dmitry has nearly two decades of engineering experience, with the last six years enabling AI-powered customer insights for some of the largest companies in the world by leading data lifecycle management and governance.
Most recently he worked alongside Joe at CivicScience as Director of Engineering where he led the development of a data platform with AI capabilities across an array of products, improving the productivity of their polling operations by 10x and modernizing key aspects of the data infrastructure. Previously at Reltio, he spearheaded a variety of projects to support large-scale analytics and data-driven decision-making for customers such as Experian and UnitedHealthcare. Prior to Reltio, Dmitry was an engineering leader at Lending Club and has held other technology roles at both growth and large fintech companies. He has a masters degree in computer science from Saint-Petersburg Polytechnic University.
A native of Saint Petersburg, Russia, Dmitry is based in the San Francisco Bay Area.
With more than a decade of experience building AI/ML-driven products, Joe has been a longtime marketing technology executive, most recently as Chief Product Officer and Head of Data Science for real-time consumer insights platform CivicScience, which serves customers such as Bank of America, Target, McDonalds, and Apple.
Previously, as head of global martech product for Wayfair, Joe oversaw technology responsible for driving $15 billion in annual revenue related to customer acquisition, retention, and engagement. He also was CPO for mobile adtech platform Verve, COO/digital GM for Newsweek and The Daily Beast, and a serial CTO. His consulting clients have included The New York Times, AMC Networks, Hearst, JPMorganChase, and the Associated Press.
Joe was co-founder/CEO of martech security startup Mezzobit, acquired by OpenX. He also developed the first digital product course at NYU, was a adjunct professor at Yale, and taught digital strategy in China, India, Australia, Russia, and Ukraine. Joe has been a speaker at SxSW Interactive, Digital Content Next, SIIA, TEDx, and the Insights Association annual Ignite AI conference, where he serves on the planning committee. He was a Fuqua Scholar at Duke University, where he earned an MBA, and has a physics degree from N.C. State University, where he was editor-in-chief of the student newspaper.
A native New Yorker, Joe lives in Manhattan, where he's an avid runner and amateur astronomer.
Dmitry has nearly two decades of engineering experience, with the last six years enabling AI-powered customer insights for some of the largest companies in the world by leading data lifecycle management and governance.
Most recently he worked alongside Joe at CivicScience as Director of Engineering where he led the development of a data platform with AI capabilities across an array of products, improving the productivity of their polling operations by 10x and modernizing key aspects of the data infrastructure. Previously at Reltio, he spearheaded a variety of projects to support large-scale analytics and data-driven decision-making for customers such as Experian and UnitedHealthcare. Prior to Reltio, Dmitry was an engineering leader at Lending Club and has held other technology roles at both growth and large fintech companies. He has a masters degree in computer science from Saint-Petersburg Polytechnic University.
A native of Saint Petersburg, Russia, Dmitry is based in the San Francisco Bay Area.
